14 DAY TRIAL // Take Two is seen by a lot of people as being a one-trick pony, a company that can only make a profit when a main game in the Grand Theft Auto series is released. This year, it is saying that other titles, chiefly amongst them Borderlands (which has shipped 2 million worldwide), have also brought in a lot of revenue, but that has not stopped the publisher from losing about 138 million dollars in a 12-month period, while bringing in revenue less than 1 billion.
Strauss Zelnick, the chairman of the board at Take Two, told analysts, after announcing the financial results, that “There are plenty of consumer industries having a much harder time than entertainment. This has been a very challenging time for the consumer, and a lot of people are having a very hard time.”
He hopes that ever decreasing prices for gaming hardware will allow a bigger installed base to actually pick up more titles and offer more opportunities to all gaming companies.
Zelnick is saying that the release of Project Natal and the Sony motion tracking wand will also provide ample opportunities to launch innovative titles that will appeal to a wider category of players. Ben Feder, who is the CEO of the company, has also stated that social gaming is one of the areas where Take Two has not had a presence yet but which might become attractive in the future.
In early 2010, Take Two is set to out BioShock 2 and Red Dead Redemption, two of its major titles that have been delayed from a fall release window and that should bring in some big sales numbers. The company is not saying whether it plans to release a new Grand Theft Auto game during the next year but it's pretty sure that no new expansions for IV will come out.