14 DAY TRIAL // It looks like the fourth-place carrier in the United States, T-Mobile has been very busy lately, as the network operator had three launch events this week.
The carrier has just announced that is extending its Direct Carrier Billing program to provide customers the option to purchase digital content and services directly from their Web-enabled devices.
According to T-Mobile USA, customers will be able to charge online purchases of digital games, gaming and social networking credits, music, videos as well as other digital content offerings.
With Direct Carrier Billing, it will be much easier for customers to charge these purchases directly to their existing T-Mobile account right from the Web browser of their connected device, such as a PC, smartphone, netbook or tablet.
“As the growth in mobile purchasing explodes, we want to be at the forefront in helping customers more easily purchase digital content and services,” said Brad Duea, senior vice president of value added services, T-Mobile USA
Initially, Direct Carrier Billing will use billing services provided by BilltoMobile, Boku, OpenMarket, Payfone, and Zong, which simplify the browse-to-purchase experience for customers and eliminates the need to manually enter credit card information.
Furthermore, payments that are processed using direct carrier billing will be secured and monitored by both T-Mobile and the billing service partners.
To make things even more secure, a two-step customer authentication and purchase verification process will ensure a transaction.
In addition, customers will have all purchases detailed on their monthly T-Mobile bill, so they know exactly what they are paying for.
“In 2009, T-Mobile was the first U.S. carrier to offer direct carrier billing for the Android Market. With this new program, we're extending the hassle-free payment experience to browser-based purchases from virtually any online source and across a variety of mobile devices, delivering more purchasing power to mobile-centric consumers,” added Duea.
As T-Mobile USA stated, Direct Carrier Billing is expected to be available later this month.