14 DAY TRIAL // Every once in a while, it’s ok to cheat. Since curves are all the rage right now, but many women either don’t want or can’t afford to have plastic surgery for a bit more oomph. Zoggs is coming out with the Booty Suit and the Boost Suit specifically for this purpose.
The former is meant to accentuate the backside and to make it bigger, perhaps rivaling that of curvaceous stars Jennifer Lopez and Christina Hendricks, if that’s the desired look.
The boosting effect is achieved through special padding that adds a bit more definition through padding, while also offering more support, the Daily Mail reports.
Since, as noted above, curves are really the look to aspire to (or so we’re told), it is believed this new type of swimsuit will be literally flying off the shelves as summer is drawing near.
“The new swimsuit, by Australian swimwear specialists Zoggs, is set to go on sale today for £32 along with a cleavage-boosting design, called the Boost Suit, £33,” the Mail writes.
This means that women can get the best of both worlds, or opt for just one if they’re already well off in one department.
“On first glance, the one-piece appears just like any other but it has been cleverly designed to boost the wearer’s assets,” says the same publication.
“A mesh-type inner layer and figure-hugging material elastolesin gives extra support and lift around the bottom,” the Mail adds.
This type of swimsuit first appeared with women competing in performance swimming, but the design seems to have caught on – so much so that it’s now being used for cosmetic purposes alone.
One of the department stores in the UK that will include both asset-enhancing swimsuits is John Lewis, which is already preparing for impressive sales come the holiday season.
“We’re delighted to be launching this new range in the UK. It has figure-enhancing qualities as well as all the advantages you’d expect from a performance swimwear brand, so it offers the best of both worlds to women,” a spokesperson for John Lewis says.
“The range has only just been launched online but demand has already exceeded all expectations and we think it’s going to be a big hit this summer,” the same rep adds.