Jan 18, 2011 15:36 GMT  ·  By

Microsoft jumping on the HTML5 Logo Program bandwagon comes naturally after the company built strong support for the standard in the next iteration of Internet Explorer. The Redmond company announced that it will back the new efforts to increase awareness and ultimately adoption of HTML5, debuted by the World Wide Web Consortium (W3C) on January 18th, 2011.

Using such mantras as “Take Control – Your Web, Your Logo” or “One Web for All,” the W3C’s new logo program is illustrative of the standards body’s commitment to the evolution of the web.

Microsoft, but also additional members, such as Apple, Firefox, Google, Microsoft, Opera are all contributing to the development of new standards, including HTML5, which is still under development.

But despite this detail, various browsers including Internet Explorer 9, Opera 11, Chrome 8.0, Firefox 4.0, etc. already allow web developers to build not just sites, but rich, immersive and interactive web experiences using HTML5.

“HTML5 offers tremendous improvements in interactivity, graphics, typography and more. One question we often hear is “When should my site start embracing HTML5?” Our answer is simple. Today,” answered Jean Paoli, GM Interoperability Strategy Microsoft.

“But it’s important to recognize that HTML5 is not just one technology, but rather that it encompasses a broad set of technologies. So, while there are some parts that are very stable and are ready to be used in real sites today, there are also some parts that are still changing rapidly.

A variety of websites and Cloud projects are already leveraging HTML5, and in this regard, one of the key goals of the W3C logo program is to spread awareness.

Ultimately however, the purpose is to increase adoption of HTML5 to the point at which the standard is ubiquitous.

“A logo with a consistent visual design is an important indication of the growing maturity of many components of HTML5.

“As developer and site owners see this logo across the web, we hope it will signal that while there is still a lot of work to do until all the HTML5 technologies are ready, real sites are starting to take advantage of them today.

“The logo links back to W3C, the place for authoritative information on HTML5, including specs and test cases. It’s time to tell the world that HTML5 is ready to be adopted,” Paoli added.

With IE9 and projects such as HTML5 Labs, Microsoft is already doing its fair share to support HTML5, but the Redmond company is ready to do more.

According to the software giant, the new HTML5 logo will be promoted on Microsoft HTML5 properties such as www.ietestdrive.com and www.beautyoftheweb.com.

Internet Explorer 9 (IE9) Beta is available for download here.

Internet Explorer 9 (IE9) Platform Preview 7 (PP7) is available for download here.