14 DAY TRIAL // Yep, as I have stated above, Mr. Fred (Amoroso, that is) of Macrovision sucks. I don't know whether this open response letter was his idea or he was somehow forced or tricked into releasing such crap but any way, it was another proof of the company's irresponsibility as far as sniffing the main flow of opinions in the consumer mass is about.
The suck-generating letter issued by the original DRM company contained an avalanche of dumb remarks contained in the text. Not only the DRM was spoken of as an "enabler" rather than the issue which has made zounds of people mad at it, but the whole crap went gigantic the moment when Mr. Fred Amoroso has offered the full support of the company he was speaking crap for for further development of the DRM because they just know (don't they?) how hard this burden presses on Steve's shoulders.
Now, I really can't tell what's going on: is Macrovision that silly so as to completely misinterpret what Apple, EMI, Yahoo Music and SanDisk keep on screaming aloud since last week on? Or is it the much simpler fact that they are simply not at all willing to give up DRM since this would mean less control and not actually loosing money but seeing money which is not theirs and never will.
Ho-ho-ho, it's no longer Christmas time and the "mine, all mine"-things should come to a stop. The simple fact that there are people listening to music on different devices than the iPod or other proprietary DRM-friendly systems does not mean that you must be angry they don't pay you a dime.
S**t like "DRM increases consumer value", "DRM increases sales" and "DRM should be interoperable" is simply unacceptable and such phrases shouldn't have been even posted. An entire world rants against DRM, one of the 4 major music companies declares its very serious intentions to ban DRM for good and many others gather around and form an ever-growing front against DRM and Mr. Amoroso comes out with the re-discovered open letter and says DRM is good. That's just laughable.
EMI stated that they had made "experiments" with Norah Jones' non-DRM tracks online and were surprised the way sales boosted - and Fred Comes in and says it can't be so. The saddest part is the final paragraph: "Without reasonable, consistent and transparent DRM we will only delay the availability of premium content in the home. As an industry, we should not let that happen."
Could anyone want a more clear statement? I guess the last line says it all. Too bad, Fred, you decided to buy tickets on the Titanic. Just too bad...