14 DAY TRIAL // Wireless carrier Sprint is considered the leading operator when it comes to the satisfaction its wireless voice services and wireless data services can deliver to large business decision makers, at least this is what a recently conducted study from Mobile Enterprise Magazine and an independent research firm shows. According to the study, Sprint ranked first in overall satisfaction its services can deliver, and was ranked either first or second in nine of 10 categories among large business customers.
The results of the study are based on polling among 274 large business respondents (in companies with more than 500 employees) and 292 small and medium business respondents (in companies with 500 employees or fewer). The study is set to appear in Mobile Enterprise Magazine’s January/February 2010 issue, and will also be released in full by Yankee Group during January. It seems that Sprint managed to earn strong satisfaction scores in data services, and that Verizon joined the carrier when it comes to voice service satisfaction.
“These results -- from this large base of customers -- is strong evidence of Sprint’s growing leadership in the business marketplace,” said Paget Alves, president - Sprint Business Markets Group (BMG). “Across the board, we’ve stepped up our efforts, and today we’re seeing results -- care to businesses has improved and our portfolio of products is unmatched and refreshed frequently with game changing devices and new services. We are committed to offering one of the best networks today (3G) and the leading network of the future (4G) and we intend to remain the leader in converged solutions.”
The Yankee Group/Mobile Enterprise Magazine study also shows that there are around 78 million business users in the U.S. who are also wireless subscribers, and that their number is expected to increase to over 90 million by 2013. These users are seen by carriers as driving both voice and data usage upwards, which results in higher revenues and lower churn. Moreover, they can also be seen as a growth opportunity for carriers since the adoption of smartphones and wireless broadband connectivity on laptops is still low.
“Our commitment to Business made sense last year when we formed BMG and continues to make sense among business customers today,” Alves stated. “More than half of Sprint’s new subscribers are business users, who have the most to gain from mobile data and converged wireless and wireline solutions. Our intent going forward remains simple and stark: to deliver to them the best the B2B marketplace can offer.”