14 DAY TRIAL // Wireless carrier Sprint announced on Thursday via the social networking site Twitter that, in association with National Audubon Society, it has released a set of new downloadable bird call ringtones. There are 28 new melodic such calls included in the package, like the Field Sparrow, the Red-bellied Woodpecker and the Black-capped Chickadee.
According to the carrier, the new ringtones can be downloaded by its customers either by texting BIRD to 1111 or by heading to its website and going to the Sprint Digital Lounge. Furthermore, the new bird song ringtones are meant to help raise awareness on Audubon’s mission, which includes the protection and conservation of birds and their natural habitats. The new call ringtones are available for download for a wide range of mobile phones that can be purchased from Sprint, such as the eco-friendly Samsung Reclaim.
“We recognize that protecting bird populations is vital to the overall health of our environment, especially as birds can provide urgent warnings about threats to our water, air, natural resources, climate and more,” said Ralph Reid, vice president of Corporate Social Responsibility for Sprint. “Sprint customers can download these fun and unique ringtones in support of a great cause.” The initiative is also meant to prove that the carrier is taking an active role in supporting existing organizations and programs aimed at promoting environmental consciousness and sustainability.
“Birdsong is one of the best-loved sounds of the natural world,” stated Sandy Pinto, director, Licensing at Audubon. “Thanks to this new program from Sprint, mobile phone users can help to raise awareness to protect birds and their habitats, and, at the same time, enjoy some of our most beautiful and unique bird calls every time the phone rings.”
Sprint also noted that it was committed to becoming one of the greenest telecom companies, especially since it has been ranked highest among other telecom names when placed on the 15 position in the Newsweek’s Green Rankings of America’s 500 largest corporations. More details on the company's green initiatives can be found here.