14 DAY TRIAL // Sony Electronics introduced today a 70-inch LCD TV set compliant with x.v.Color technology. The unveiling of the product took place at CES in Las Vegas. The new BRAVIA KDL-70XBR3 model is already available for pre-order at select Sony Style stores and select authorized retailers. The set comes with three HDMI inputs and a PC input, all of them being 1080p compatible. Regarding the 70" LCD, Sony claims:
"It has the largest screen size in Sony's market-leading BRAVIA LCD line. The new extends the boundaries of picture quality due to a combination of full HD 1920 x 1080 progressive resolution and Motionflow? 120 Hz technology with motion compensation, as well as a 10-bit panel and Triluminos? LED backlight. Image quality is enhanced further with the new xvYCC technology, which Sony has branded x.v.Color."
"The standard expands the current color data range of video by approximately 1.8 times (based on the "Munsell Color Cascade" a universal color chart defining the colors of natural objects and is used to evaluate color expression capability of displays). The result is the television's ability to display more natural and vivid colors similar to what the human eye can actually see."
The new 70-inch model also features a new 10-bit panel as well as Sony's very own Motionflow 120Hz motion compensation technology. The set also features a 178-degree viewing angle and Advanced Contrast Enhancer (ACE) technology which results in a contrast ratio of 7000:1. The panel will ship this February with an expected price tag of $33,000. I say it's a bit too expensive, but if the 10-bit panel delivers the expected performance I guess the price won't be an issue.