14 DAY TRIAL // Sony wants its next-gen computer entertainment system, the PlayStation 4, to attract those people who bought a Wii but jumped a generation and didn't get a PlayStation 3 or an Xbox 360, and believes that it's already materializing.
In fact, the company reports that it's already happening, attributing its success so far to adoption from both core gamers as well as those looking to refresh their gaming experience.
At the Developer conference in Brighton last week, Sony Computer Entertainment boss Andrew House said that the company saw a huge opportunity to attract the people who made the Wii such a successful console, but who didn't contribute to the success of either the PS3 or the Xbox 360.
"Our big opportunity is to welcome back an audience much earlier in the lifecycle that possibly bought into the Wii previously," House told Eurogamer.
House mentioned that in Europe, around 40 percent of the early adopters of the PlayStation 4 did not possess a PlayStation Plus account, which he believed was indicative of the fact that they were new to the world of consoles.
"And anecdotally I've had people who were the Wii generation and who are back in the consideration set. It's certainly something I hear about," House added.
He also shared that Sony was always looking back on how things were done since the console's launch last November, constantly struggling to improve the quality of its services and to cater to its audience in the best way possible.
The success of the PlayStation 4 has been a huge success so far, exceeding many people's expectations, including Sony's very own. The company's predictions pointed to around five millions units being sold before the end of the last fiscal year, and in reality the company managed to shift over 7 million PS4s.
"I look back on it and think we executed several things really well that I'm fairly proud of. One was being consistent in our message, being focused on delivering for the game first and foremost, but not losing sight of the opportunity to turn a console into a broader entertainment device as well, which is important," House said.
"One of the things we benchmark ourselves against the PlayStation 2 to a greater degree, and we're happy to have been significantly ahead of that. But we need to see a full comparison of a full year of what the PS2 did including a holiday season, compared with a similar period for PS4. And then we'll have a sense of where things are really going," he concluded.