14 DAY TRIAL // Many commentators have thought that the Sony 3D offensive is happening a bit too early, at a time when the technology is not mature enough and still too expensive for the average consumer. Scott Rohde, vice president of Sony Worldwide Studios, said in a recent interview that his company wasn't really worried about these issues and that it was applying the same strategy as in the case of Blu-Ray.
“Not a concern,” he said for Industry Gamers. “It's a strategy. The best thing I can relate this to is the Blu-Ray launch. I think this is like a rewind for me, a lot of the same questions, where people were saying, 'I've got a huge DVD collection; why would I upgrade to a new type of media?' And someone has to push it out there to show it's a superior technology and to show that it can achieve widespread adoption over time.”
He continued to comment that it was all part of Sony's business strategy to have the latest technology available for its customers. The idea is that one can buy a Sony 3DTV and have a great amount of content on it thanks to the Blu-Ray movies and the PlayStation 3 games, something that Sony's competitors cannot pride themselves with at the moment. Furthermore, Sony wants to drive the market, to convince consumers to adopt new technologies, so it has to be the first to deliver it, according to Rohde.
Sony is offering quite a few 3D games on the PlayStation 3 at the moment. Titles like Super Stardust HD, Wipeout HD and Pain are already available in 3D. More will come later on, with the very interesting releases of Gran Turismo 5, Little Big Planet 2, MotorStorm: Apocalypse, Killzone 3 and Crysis 2 making the PlayStation 3's library of 3D interactive entertainment already pretty well equipped.