14 DAY TRIAL // Sony Ericsson, the group occupying the 5'th position in the cell phones manufacturers' top, has launched on Monday four new models, belonging to the low-entry and mid segments. The announcement was made the same day Nokia launched its 7 new models in Singapore, thus underlining once again the fierce competition in this ever-growing market.
The new models address a large segment of customers, having very carefully designed features that fit different lifestyles. Thus, the target for the S600 model is the younger generation, S600 being a full fledged gaming console and miniature communications center, while the Z520 clamshell is a stylish but very useful accessory, targeting especially young women for which elegance is of outmost importance.
The other two models are J210, and entry-level model for those who want mainly simple functions like making calls and writing messages, and K608i, a new third-generation (3G) technology phone.
Sony Ericsson's product strategy, which up until now had focused on advanced, more expensive models, has set the objective of expanding its low-end range, in order to become a top-three player. And is quite clear that, as competition grows, we, the customers, will have the greatest benefits, since the prices are bound to drop and the quality to increase.