Sony's A7/A7R are the world's first full frame mirrorless digital cameras

Dec 23, 2013 15:45 GMT  ·  By

Sony has recently released world's first full frame interchangeable-lens digital cameras, the A7 and A7R models, which quickly grabbed the attention of the media thanks to their outstanding performance, comparable with pricier DSLR models.

Today we stumbled upon a cool new Sony ad that pictures the last scenario you would think to swap your camera lens: during a skydive. The video was created by cinematographer Simon Hammond and pictures a team of four skydivers that manage to do the impossible: change the lens of a Sony A7R while falling at over 200 km/h (120 mph).

While no further info comes with this video, Simon's portfolio includes other amazing ads for companies like Olympus, Motorola, Toyota, Red Bull, and others. If you want to see more astonishing videos you should head to the official Simon Hammond webpage. Check out the video above and get ready to be amazed.