14 DAY TRIAL // Developer Shazam has introduced its very own (PRODUCT) RED Special Edition Shazam app. Offering the same music discovery features as the recently launched Shazam Encore app, as well as (RED)-related content, the app will initially launch in eight languages and will sell for $4.99. 20% of the price is contributed to the Global Fund to fight AIDS, Tuberculosis, and Malaria.
“(RED) enables consumers to positively impact the lives of those living with AIDS in Africa through their purchases of products and we are incredibly honored to be the first mobile app company to partner with them,” said Andrew Fisher, CEO of Shazam. “Given our popularity and that we already have more than 10 million iPhone and iPod touch users around the world, (SHAZAM)RED is a powerful way for our audience to create real change in the world.”
“In the three years since (RED) launched, our partners and events have generated $140 million for the Global Fund, 100% of which flows straight through to AIDS programs in Africa,” said Seb Bishop, CEO EMEA, (RED). “We’re excited to expand our reach further with Shazam, one of the most recognized and exciting brands in the digital space. Music is core to our brand, and (SHAZAM)RED will be another great way for music fans to make a real impact on the lives of those living with HIV in Africa.”
Customers will be able to identify the special edition app by its red-colored icon while the app itself will include the same enhanced feature set as Shazam Encore. The company’s first app, called “Shazam”, is an extremely popular title in the App Store. It has garnered over 10 million downloads since its debut and it is featured in Apple’s iPhone TV commercials. The free Shazam app continues to be supported. However, while existing users will be able to continue enjoying the full benefits, new users will be limited to five Tags per month.