Scanbuy's barcode system available for Spanish Telefonica Moviles

Apr 11, 2007 12:43 GMT  ·  By

Telef?nica M?viles Espana, one of the largest Spain wireless operator is going to be given a new barcode platform system created by one of the global providers of mobile solutions, Scanbuy Inc.

The solution is going to be managed and brought to market by Atos Origin that is worldwide Information Technology Partner for the Olympic Games and has partnerships with important companies from international banking industry.

Telefonica will offer mobile device users, that are also Moviestar subscribers, the possibility to get instant access to the content by only pointing their camera phone at a two dimensional barcode placed on the business cards, advertising, websites or TV.

"Being selected by Telef?nica M?viles Espa?a, the leading mobile operator in Spain, is not only proof of Scanbuy's best of breed mobile barcode technology but it also positions Scanbuy as the global industry leader," stated Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc.

Scanbuy's barcode technology is custom designed for wireless carriers, content providers and handset manufacturers to enable fast swift navigation from the handset to the physical world. Also, a quicker and easier access to the online data and multimedia services from wide range of handsets is ensured by a secure client application. Sending barcodes by mobile phone through SMS or MMS, every content provider will be able to create, manage and monitor its barcodes and also launch massive couponing and ticketing campaigns.

"Thanks to this new integrated solution from Scanbuy, TME subscribers will be able to access mobile content and services using the easiest and latest print-to-mobile technology in the market," stated Miguel Bravo, Global Account Director for Atos Origin.