14 DAY TRIAL // The World Wide Fund for Nature (WWF) scaled up its efforts to protect the Coral Triangle's unique ecosystem by launching a very creative strategy. Officials from the foundation thought it would be an excellent idea to virtually sell pieces of this region to buyers all across the Globe, for only $5.
The idea might really prove to be effective. If individuals purchased land on the Moon, it is likely that this initiative will raise their interest also, especially due to the fact that their contribution would support a noble cause.
Officials struggle to make their innovative project visible on an international scale, by launching the online MyCoralTriangle campaign, supported throughout print advertisements and a short video people will soon be able to see on TV.
Today, this strategy will be simultaneously implemented in four pilot markets: Hong Kong, Indonesia, Philippines and Malaysia, where officials hope to be able to increase the population's level of awareness regarding this area's fragile balance and need for help.
The donations will provide financial support for the WWF's initiative of protecting the Coral Triangle's pristine areas, which are considered to be our world's center of marine life, since several unique creatures have their habitat here.
This region is the natural home of 6 of the world’s 7 species of marine turtles. Tourists can also enjoy the company of whales, dolphins, dugongs, and the world’s largest fish, the whaleshark.
The ecosystem's attributions are not correlated only with these fantastic creatures. Officials indicate that up to 120,000 of the people living in this area depend on its potential.
The Coral Triangle proved to be a great source of food and income, this is why it is now threatened by overfishing.
Authorities from WWF plan to expand their initiative on an international scale and think they will achieve their target, since the price they ask for it barely covers the costs of the afternoon coffee.
The food resources are now limited in the area, due to the fact that the fish demand has increased significantly in the past few years. Also, it seems that the entire ecosystem has a hard time coping with the climate change phenomenon.
“For as little as US$5 - the price of a cup of coffee or an afternoon meal – supporters can invest in the future of the Coral Triangle, a region facing serious challenges including overfishing and climate change. The Coral Triangle is a place the world simply cannot do without. We urgently need your support to protect the future of this globally-significant ecoregion,” declared Dr Lida Pet-Soede, head of the WWF Coral Triangle Programme.