14 DAY TRIAL // On September 24, in New York, the global leader in telecommunications, Samsung, and Scanbuy, the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical and the digital world, announced a new partnership. Samsung will preload the ScanLife mobile 2D barcode application on its camera phones, and will begin selling them in Spain, Italy and Denmark starting next month. Availability will expand to other major markets like US and Mexico pretty soon.
“The 2D barcode solution delivered by Scanbuy is a valuable technology, making phone navigation simpler and more effective for end users,” said Vice President of R&D Planning Team, Samsung, Wonsik Lee. “We are dedicated to continually improving our customers’ experience using Samsung mobiles, and the ScanLife application allows them to instantly access information anytime and anywhere.”
The technology incorporated in ScanLife allows camera phones to read EZcodes and other 2D barcode formats, being designed to recognize and process information. As stated in the press release found on Scanbuy's website, “marketers and content providers use the ScanLife Code Management Platform to extend brand engagement onto mobile devices, while end users scan EZcodes to get information quickly and easily. The ScanLife solution gives consumers and code publishers both national and international interoperability for the use of 2D codes.“
“This agreement with a global leader in phone design and manufacturing is a watershed moment for the 2D barcode market. It underscores the widespread demand throughout the mobile ecosystem for improving information discovery and access on every device,” said Chief Executive Officer of Scanbuy, Jonathan Bulkeley. “Scanbuy is wholly committed to working with all organizations including carriers, manufacturers, and content creators to ensure 2D barcodes reach their full potential in enabling the mobile phase of the digital information age.” Bulkeley further explained.