14 DAY TRIAL // With all the speed that the 3D market picked up, some companies find it essential to establish a strong foothold in it, and it looks like Samsung managed to perform best out of everyone involved.
When speaking of the 3D market, one usually has to refer to monitors, TVs, notebooks and any panel with the ability to render two sets of images at once.
Nonetheless, the 3D TV segment is the most relevant, since it is movies that have driven the growth in popularity of this display mode.
As such, one could say that, as far as the consumer market goes, he who controls the TV segment has the greatest rank of all.
Apparently, Samsung is the one currently holding this status, according to a press release that says it holds a stake of over 60%.
To be more precise, Samsung's unit and dollar share in the 3D TV market for the May 22-June 18 period is 61%.
Mostly, Samsung got this far ahead thanks to offering solutions that whole families can enjoy, complete with up to double the resolution thanks to the Active 3D Technology (Full HD 1,080p for each eye).
“Clearly consumers are voting with their wallets and choosing the TV that provides a superior 3D experience,” said John Revie, senior vice president of Home Entertainment, Samsung Electronics America, Inc.
“Samsung 3D TVs can deliver Full HD 3D, but a TV isn’t just about 3D. We also are leaders in design with our gorgeous TVs, and leaders in connected TV with our hugely popular Samsung Apps platform. Consumers don’t need to compromise when they choose a Samsung TV.”
One thing that contributed to this was the price cut on the 3D Active glasses, to $49.99, plus the fact that some 2011 3D TVs are sold on promotion with two pairs that are free of charge.