14 DAY TRIAL // Samung chose to make a great showing at this year's IFA trade show, bringing not just tablets, laptops and monitors, but also some cameras, one of which is the first in the world to use a 20.3 megapixel APS-C CMOS sensor.
The thing about the IT industry is that it is partially dependent on the so-called freshness factor, or the feeling of novelty.
This is because prospective customers usually feel that a new electronic is inherently better, or at least cooler, than an old one, even if old is a week or a month.
Granted, there is some truth to this assumption, since new products do, usually, incorporate better technologies.
In this case, Samsung has definitely taken a step forward, outfitting one of its two new cameras with a 20.3 megapixel APS-C CMOS sensor.
For those that haven't guessed, such a sensor has not shown up in any other such product at any point before today.
“The NX200 possesses all the capabilities of its predecessors but when it comes to high performance specs and the ability to produce great images, the NX200 breaks new ground,” said Malcolm Andre, European regional product manager for Samsung digital imaging.
“Its professional quality features make this an extremely powerful camera for high quality image capture, whatever the lighting environment.”
The NX200, among other things, has a single PenTile AMOLED display (640x 480 pixels), micro USB, HDMI 1.3, ISO sensitivity of up to ISO 12800, etc.
It also allows one to easily jump to key functions without scrolling through unnecessarily confusing menus.
As for the MV800, it has a 3-inch -Wide Flip-Out Touch Screen, 5x optical zoom, 1 16.1 megapixel sensor, Smart Touch 3.0 and other features. The press release has more information, though prices and availability are not given.
“Our approach has never been to design products based on the skill level of a photographer,” Andre said.
“Instead, we start from the premise that a consumer should never miss life’s most important moments, and then we figure out what it is they need to capture them easily, in high quality, and in their own creative way.”