14 DAY TRIAL // Aubrey Norris, the leader of the public relations and marketing department at publisher Deep Silver, says that after THQ’s demise, her company found it difficult to control the development process for Saints Row 4 and then launch the game.
She tells Thealistdaily in an interview that, “there was an expansion pack, Enter the Dominatrix, that THQ had announced before. There was a lot of confusion about whether or not Saints Row IV would be just an expansion pack, does it really justify a full price, does it really justify a full game?”
Enter the Dominatrix was initially designed to be launched quickly in order to generate more funds for THQ, but the publisher and developer Volition never agreed on its exact scope and when to launch it.
When the expansion was dropped and the full Saints Row 4 was announced, many fans were skeptical because they believed Deep Silver was actually trying to sell them a small content pack as a full experience.
Norris adds, “It’s something that you have to prove to people. It’s not something you can fix overnight. It takes time for people to see all of the stuff that you have. That requires laser focus to show people the scope of the game.”
Early on, the development team at Volition talked about the unique features of the coming Saints Row, including the superpowers and the side quest activities, to prove that the new title offered plenty of things to do in its open world.
The game was launched in August and has generated a lot of sales for Deep Silver.
Gamers have praised the storyline of the game and the unique gameplay mechanics designed to help players battle the aliens.
Volition has announced that it will support Saints Row 4 for a while with new content packs.