14 DAY TRIAL // Sainbury's, i.e. the United Kingdom's second largest chain of supermarkets, has recently announced plans to implement a recycling scheme intended to make this year's Easter holiday a tad more environmentally friendly.
As part of this scheme, the supermarket chain is to establish specially designed recycling points at as many as 50 stores it owns and operates across the United Kingdom's territory.
According to Business Green, these points will serve to help people to get rid of Easter egg packaging in an eco-friendly manner by ensuring that ribbon, foil and the like do not end up in landfills and are instead recycled.
The same source tells us that, presently, Easter chocolate eggs go hand in hand with quite a lot of packaging waste. In fact, it was in 2012 that a report showed that, on average, these sugary treats only account for 38% of the volume of their packaging.
The trouble is that, because Easter chocolate eggs are accompanied by all sorts of materials such as foil, cardboard, and plastic, each of which need be treated differently when it comes to keeping them from reaching landfills, recycling rates for this type of packaging are not all that high.
Sainsbury's new recycling points aim to solve this problem by making it possible for people to dispose of all waste materials in the same place. This move is expected to encourage people to properly deal with Easter egg packaging instead of simply throwing it away.
Commenting on this initiative, Paul Crewe, Sainsbury's current head of sustainability, engineering, energy and environment, said, “We're proud to be the first to offer this cracking recycling facility to our customers and colleagues.”
Furthermore, “Recycling is an important part of Sainsbury's environmental commitment which we're taking further than ever - sending zero operational waste to landfill and putting our minds to new and engaging schemes to help even more customers and colleagues recycle.”
Information shared with the public says that Sainsbury's decision to implement this recycling scheme should be attributed to the supermarket chain's goal to make sure that waste originating from its stores is not sent to landfill, but recycled or used for energy generation.
Should things go according to plan, Sainsbury's dedicated Easter recycling points will be set in place throughout the course of this week, and the supermarket chain promises that they will remain operational until the end of April.
Otherwise put, there is no need for people to gulp down all the chocolate eggs that they chance to get their hands on in one day just to make sure that they will be able to recycle the packaging. Unless they really want to.