The company expects the DIY and ultrabook markets to encourage sales

Jul 12, 2013 13:47 GMT  ·  By

The storage industry hasn't exactly been flourishing lately, as a whole, but when PC sales slump, so does everything else on the IT front, so it's not a shock.

Either way, since I haven't heard of any company going bankrupt lately, I can only surmise they have been doing as well as they could under the circumstances.

SanDisk is one of the names I write more often about. As it happens, the company VP for Asia Pacific Gavin Wu has recently expressed his expectations for the second half of 2013.

According to what he told Digitimes, the PC DIY market and the ultrabook segment will encourage SSD sales.

That way, while HDDs slide down in terms of shipments, SSDs will rise over the course of the rest of the year.

SanDisk will work together with Toshiba to develop new memory chips.