Feb 17, 2011 16:00 GMT  ·  By

Leading mobile software developer SPB Software officially announced at the Mobile World Congress in Barcelona, Spain, the release of a new flavor of its mobile TV solution namely SPB TV 3.0. According to the company, the new application arrives as an app store-like publishing platform that was designed specifically with support for TV channels.

With the new software, broadcasters and content owners would have the possibility to distribute their content on mobile devices around the world.

“Mobile operators with existing catalogs can expand their offering to include enhanced support for premium channels and Video-on-Demand. Users in turn get access to a larger channel catalog- as well as to premium content,” the company announced.

The new SPB TV 3.0 platform enables TV channels to take advantage of traditional revenue generators like advertising and subscription.

Some of the main features that 3.0 platform SPB TV benefits for TV channels:

Cross-platform solution covers smartphones, tablets and desktop computers; 4+ million mobile TV fans; TV streaming and Video-on-demand support; Appealing user interface; Enhanced user statistics; Targeting by regions; Secure subscription; Scalability.

The SPB TV 3.0 content directory offers users the possibility to choose from a series of paid and free broadcast content the same as they would from an application store.

“The broadcaster has complete freedom to offer their content how they want – whether ad-supported, paid-for or free, making SPB TV the ultimate TV app store for mobile devices,” the company notes.

According to the company, the new fully hosted and monitored multi-platform service is being delivered as an easy, fast and cost-effetive solution for broadcasters interested in seizing mobile TV opportunity.

“SPB's solution guarantees a service level that meets telecommunications industry standards of reliability,” the company states, adding that companies like AFP News, France 24 and Euronews already joined the SPB TV platform. Additional info on the solution can be found on SPB Software's website.