14 DAY TRIAL // Eye tracking isn't something that is done very well nowadays, not yet anyhow, but SensoMotoric Instruments definitely wants this to change, as made clear by its newest invention.
Eye tracking can be a good means of testing a variety of things, like brand awareness at the point of sale, user experience on mobile devices, man-machine interaction, professional training in sports, etc.
SensoMotoric Instruments (SMI) is a company that has been researching and developing eye tracking products and technologies for 20 years.
Now, SMI has issued a press release in which it announces what it calls the world’s first binocular mobile glasses-type eye tracker.
Worn like a normal pair of glasses, it boasts an HD scene camera that records where the test person is looking, all with a very high level of detail too.
Tiny graphical elements on text and mobile devices can be captured over close and far distances, with an optimized field of view.
Two extra, small cameras are placed on the rim, their role being to record eye movements and map the gaze point into the scene video.
“We have more than twenty years of experience with the development of mobile eye tracking systems. The SMI Eye Tracking Glasses combine cutting edge electronics design with advanced algorithms to automate all critical aspects of mobile eyetracking that in the past needed explicit user attention,” says Christian Villwock, director of SMI’s Eye and Gaze Tracking Systems business.
“The result is a truly disruptive solution, that allows our customers to achieve an operational productivity and data quality that was impossible to reach before.”
The binocular eyetracking and automatic parallax compensation inherent in the SMI Eye Tracking Glasses delivers accurate and reliable data over all distances of view.
Finally, the eye tracker has fully interchangeable sun glasses and, thus, can work perfectly well during mobile outdoor tests, like car driving.