14 DAY TRIAL // A 100% natural and tasty drink such as the beer launched by the world wide-known SABMiller company does not only please its customers, it also gives a highly appreciated boost to the local communities by supporting the activity of small farms in Mozambique.
The South Africans have been exploiting the benefits of cassava, a root vegetable which has become very popular since ancient times, when the population used it to make beer at home, an operation which wasn't legal or risk-free. SABmiller is presently exploiting the potential of this old recipe, while trying to attract a large segment of potential buyers through its innovative products called Impala.
The beer reflects a perfect combination between cassava 70% and barley 30%. It will be competitive, due to the fact that its manufacturers decided to keep its price under control.
Therefore, Impala will be sold for only 75% of the amount of money one would spend on a regular beer. The drink will be commercialized only in Mozambique, where it will also encourage the activity of local farms.
Due to its contribution, the Mozambique administration decided to cut off the taxes manufacturers had to pay, since, all in all, they allow members of the community to put food on the table while supporting thousands of jobs in the area.
The beverage industry continues to explore the organic products which are both healthy and delicious. This kind of strategy launched Blåbär 100% Wild Blue on the market, an awesome drink which requires the presence of no less than 2,300 berries.
The farmers have again a lot of work left to make their harvest cope with the intensified demand.
Despite the fact that the super drink isn't really affordable if we would have to pay about $8 to take it off the stores' shelves, it is quite popular.
Tasty, organic and very useful, when we come to think about the many jobs it helps create and support.