Company to showcase its solution at NAB 2010, this week

Apr 12, 2010 13:17 GMT  ·  By
RipCode's diagram for its web-optimizer, which allegedly reduces video-bandwidth consumption by as much as 60%
   RipCode's diagram for its web-optimizer, which allegedly reduces video-bandwidth consumption by as much as 60%

RipCode, Inc. a company specializing in transactional transcoding, has announced the TransAct Transcoder V6, the company’s latest product, which can effectively deliver Flash content to iPad users, by converting it on the spot, according to an official report issued by the company today.

RipCode can allegedly intercept Adobe Flash-based file or live video requests and convert them to a container, video codec, and audio codec accepted by the Apple tablet. Apple is notorious for refusing to support Adobe's Flash not only on the iPad, but also on the popular iPhone and iPod touch. The Mac maker touts Adobe’s platform as a CPU-hog, a vampire sucking battery life out of mobile devices, and the main reason for web-browser crashes occurring on a Mac.

“RipCode's Transactional Transcoding platform enables an alternate and immediate solution to this issue, opening up video content to users without requiring the content hoster to move to HTML5 or pre-transcode entire video libraries from Flash to an iPad-accepted container format,” the company explains. “By transcoding the content 'in the cloud,' it is essentially analogous to a network-based Flash to MP4 or MPEG-TS video adaption layer.”

Brendon Mills, CEO of RipCode, adds, “Transcoding is an integral part of any volume-based video preparation and delivery infrastructure. With new codecs, devices, resolutions, delivery protocols, rights management controls, and monetization needs constantly evolving the video delivery landscape, this space will continue to churn for many years. The 'Flash on iPad' dilemma is really just the latest in a long line of speed bumps on the road towards 'any-content, any-time, any-place, any-device' that we all desire. Fortunately, our technology removes this barrier in a way that is attractive to content hosters, a key device manufacturer, a key video player provider, and the end user alike.”

RipCode promises to show off its new solution, comprised of both hardware and software (the RipCode Commander and Detector), at NAB 2010 this week, for both live and video on-demand applications. Apple has also been confirmed to feature some announcements at the Las Vegas event.