14 DAY TRIAL // The much-debated Right Media acquisition by the Sunnyvale giant Yahoo is finally completed, according to an official statement published by the two companies' officials. The acquisition was first announced one month ago, Yahoo aiming to buy the remaining 20 percent of the shares as it was already the main owner of the company. Right Media is a powerful advertising company that was regarded as the main move made by the Sunnyvale giant in order to challenge the rival Google and get closer to its advertising platforms.
"We are pleased to have closed our Right Media acquisition so quickly and are excited to welcome Right Media's talented employees to the Yahoo! family," said Jerry Yang, CEO and co-founder, Yahoo! Inc. "We believe Right Media will be a perfect complement to our industry leading advertising tools and capabilities and help Yahoo! continue to transform how advertisers and publishers connect to their target audiences."
As you know, Google is the owner of AdSense and AdWords, two of the top advertising solutions currently on the market. A lot of companies are continuously trying to build similar products and compete with Google but after the Right Media acquisition, Yahoo seems to be the favorite firm to challenge the search giant.
"We couldn't be happier than to have found a home with Yahoo!, and look forward to working with Yahoo! as we continue to build the industry's most open, accessible and vibrant advertising ecosystem," said Michael Walrath, CEO and founder of Right Media.
The Right Media acquisition came after the Mountain View rival Google announced that it managed to buy DoubleClick, an advertising company able to make it even stronger and consolidate its leading position. However, numerous rivals demanded the regulators investigations because it was considered that Google infringed the antitrust laws as DoubleClick was described as a potential Google rival.