14 DAY TRIAL // Red Faction: Guerrilla has proved to be a plucky game. The action title set on Mars, which pits the player as a freedom fighter confronting the fascist-like EDF forces, managed to sell more than 1 million titles since it was released in June and made a good showing in the June NPD Group numbers, on both the Xbox 360 and the PlayStation 3. Still, the Chief Executive Officer of THQ believes that a bigger marketing push could have seen the title sell even more copies.
Brian Farrell told investors that the marketing effort deserved a B grade but emphasized that “Frankly, I think on the next generation of Red Faction Guerilla we need to do a better job of creating day one demand. That being said, we do like the sales curve that it’s been exhibiting which shows that quality and word of mouth and downloadable content matter.”
THQ aims to make the game relevant in the long run by adding more content via digital distribution and by offering a compelling multiplayer experience. The first of the DLC packs is called Demons of the Badlands and is set to add quite a big new area to the game, drawing in the player for a single player experience equal to any of the areas of the original release. Other two DLC packs are being planned at the moment, one of them adding more multiplayer options and the other, more options for the Wrecking Crew mode.
It seems that THQ is already thinking about the next Red Faction title, with the CEO talking about using the technology and the brand recognition of the current title to make sure that the next game is more eagerly awaited and picked up quickly by players. The tech that Guerrilla uses to make all buildings supremely destructible is very interesting and could also be used in a variety of other titles, like another Saints Row game.