14 DAY TRIAL // Realview, an Australian digital publishing services provider, has confirmed that over 30,000 editions from over 2,000 publications it produces for clients can now be viewed on the Apple iPad, interactively. Customers needn’t access the App Store to access the content, or download anything to their tablets’ flash memory.
"We've invested in a complete redesign of our viewer so it now launches touch enabled digital publications directly on the iPad," explains Realview CEO, Mr. Richard Lindley. "Readers don't need to wait for an application to download or wait for updated content because with the latest Realview viewer, access to their favorite magazine, newspaper or catalog is instant. The reader experience is also enhanced as you would expect with a new device like the iPad, with streaming video and interactive advertisements delivered in the new viewer."
According to Lindley, publishers also have a lot to gain from the Realview iPad development, with the CEO noting that "Getting an iPad Magazine or newspaper ready for market is as simple as sending PDF files of the final content to Realview, meaning publishers can quickly take advantage of the surge in demand for iPad specific content. No waiting for development budgets, no testing, no Apple approval process, just straight to market with your iPad ready magazine within a matter of hours."
Lindley’s company is able to providing a competitive edge while delivering the fastest route to the online reading market, thanks to a strategy based on no development expense, which translates into no pass-on costs for consumers, the CEO notes.
“Not requiring an application or distribution through the App Store means no requirement to pay 30% of subscriptions to Apple," Mr. Lindley observes. "New subscribers are also more likely to find a digital publication online through search engines such as Google, Yahoo or Bing rather than through the Apple App Store," although Mr. Lindley admits that some publishers will like the distribution channel that the App Store offers and hinted that Realview is developing new solutions for those publishers as well.
"Our publishing solution is constantly evolving to meet customers and publishers needs so you can expect to see some pretty innovative and engaging publications in the near future," Mr. Lindley concludes.