14 DAY TRIAL // Like so many other makers of consumer electronics, Plastic Logic has been meaning to enter the E-reader market for a while, its QUE e-reader meant as the flagship product, but delays and advancements in this field have apparently led to the company's decision to give up on the project and move on to a newer generation of plastic electronics-based products, represented by the ProReader.
Plastic technology has economic, manufacturing, environmental and form factor benefits, and the company believes it will replace silicon in a variety of devices, because it allows for mobile form factors to become very thin, robust and lightweight.
Thus, the QUE has been canceled and the ProReader will employ plastics instead of traditional silicon semiconductor glass-based display products.
"We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product," said Plastic Logic CEO Richard Archuleta.
"This was a hard decision, but is the best one for our company, our investors and our customers," he added.
Archuleta went on to saying that "we plan to take the necessary time needed to re-enter the market as we refocus, redesign and retool for our next generation ProReader product. We continue to perfect our core plastic electronic technology and manufacturing processes that are central to our product's unique value proposition.”
"We remain the industry's leader in the development of plastic electronics technology for commercial purposes and are continuing to actively advance this technology in our labs and in our manufacturing facility," the CEO stated.
"We are fortunate to have investors who are confident and committed to our company's long-term success in commercializing plastic electronics," Archuleta noted.
"We thank them, along with our partners and suppliers, and most especially our first customers, for their support, dedication and patience -- and for standing with us to pioneer the plastic electronics revolution," he finally concluded.