14 DAY TRIAL // Pure Digital is a British consumer electronics company and a division of another Hertfordshire, UK-based company, Imagination Technologies, which primarily builds processors and graphics chips.
Today, the company is famous for offering digital radios using the DAB system which are widely marketed in UK stores and via online suppliers. Until now, the principal product is the Pure Evoke series of digital radios.
Recently, the company announced a new addition to its portfolio dubbed "Siesta". The manufacturers wanted their new products to be affordable for all the customers. Not to mention they tried to adapt the traditional features of the products in new stylish DAB and FM clock radio that looks good and probably sounds even better.
Despite costing around 50 pounds, the device comes full-featured, which proves that the company managed to follow the latest trends in the industry. So, apart from boasting a large auto-dimming display, and an easy-to-use button, the radio sports three alarm settings. The owners have the chance to wake up to that tone, DAB or FM, not to mention the chance to set the alarm times for weekdays and weekends, knowing exactly what day it is, just by hearing the tone.
In addition, the Pure Digital item enables the users to easily browse through some extra broadcast text from the stations that have the system implemented, thanks to the Intellitext and pause options, as well as the control scrolling text with TextSCAN. To satisfy even the most sophisticated tastes, the player comes in different color versions such as black, charcoal or silver. The Siesta DAB radio is designed to elegantly complement any kind of bedside.
The Pure Digital claims that the radio was also manufactured to minimize the environmental impact, with a standby power consumption of less than 1W. This was possible because the company used only recycled materials, water based varnish and a lot of documentation with soya-based ink on 100% recycled paper. Hah!