Activision's newest scheme

Aug 12, 2009 09:48 GMT  ·  By

Music games are extremely profitable for the companies that make and publish them, as most of you might already have figured out, given the fact that we are bombarded with newer and newer iterations for titles like Guitar Hero or Rock Band.

Another way for companies to get off with charging full game prices for titles that don't necessarily bring new improvements is by branding a game with a specific band. We've seen Guitar Hero: Metallica and we’ll get to play The Beatles: Rock Band, but there hasn't always been a lot of success associated with them.

That is why Activision, owner of the Guitar Hero franchise, will employ an extremely interesting strategy when it will launch Guitar Hero 5, its latest full installment, and Guitar Hero: Van Halen, which will be a tribute to the famous rock band.

It seems that anyone who will pre-order GH5 before its September 1 release date, will get a copy of Guitar Hero: Van Halen, which isn't set to arrive in stores until December 22. That's right, Activision is giving away a free GH game for anyone willing to purchase one, the classic buy one get one for free strategy.

Although the fine print on the promotion's webpage does say that you have to either redeem your code online, or send a normal mail envelope to Activision with proof regarding the purchase, it is still an extremely interesting offer.

It also seems that the large corporation is doing everything it can to prevent people from focusing on Harmonix's The Beatles: Rock Band title, which will appear one week after GH 5, on September 9, and might threaten to steal the show from the famous Activision franchise.

Are you excited about this offer or is your love for The Beatles or other games making GH5 seem like something you can pass? Leave us a comment with your remark.