14 DAY TRIAL // In a major thumbs-up for the mobile games industry, publisher Codemasters has appointed mobile games publisher and distributor Player X as its exclusive global distribution partner for the titles TOCA Race Driver 3 and Sensible Soccer Skillz.
Player X will distribute both mobile titles in territories where Codemasters does not have direct operator contracts.
Codemasters Mobile, the company's recently formed division dedicated to wireless entertainment, will publish TOCA Race Driver 3 (in 2D and 3D editions) and Sensible Soccer Skillz in Q2. Player X will distribute these titles to more than 70 operators in Europe, the Americas and Asia.
"These titles make use of two of Codemasters' key brands and Player X is perfectly placed to expand our reach thanks to its extensive distribution network. Our partnership with Player X is another solid foundation for Codemasters to build its presence in the mobile gaming space. Further titles planned though this and next year will enable us to establish more direct distribution relationships," said Matt Davies, Codemasters Mobile Director.
The announcement underscores how important the medium has become for traditional videogames publishers. According to a report by Strategy Analytics, the market for mobile games will be worth $7 billion by 2009 accounting for a whopping one billion sales.
"This is a great deal for both parties. Codemasters' titles are some of the most sought-after in the mobile industry and we're honoured to be taking these titles to all parts of the planet. We're privileged to be involved and hope this marks the beginning of a long relationship between the two companies," said Tony Pearce, Player X CEO.