The problem proves its seriousness when the phone is stolen

May 7, 2007 08:40 GMT  ·  By

A recent study coming from people at ZYB shows that over two thirds of Briton people are unable to remember more than 5 phone numbers from those stored in their phone book. Actually, it's a problem that this study has only translated into numbers.

The moment when most people become aware of the fact that remembering the few but most important phone numbers in their phone book is impossible is the moment when their phone gets stolen. In fact, the numbers that they used most frequently and considered to be of primary importance prove to be incredibly difficult to remember.

There are several ways of preventing such a tragedy from happening, and, nowadays, having the phone data backed up is mandatory. This proves to be even more important, as 40 percent of mobile phones are involved in robberies at a certain time in the UK. This means that a phone is stolen every 12 seconds. Even more, almost 60 percent of the robbery victims do not have their phone books backed up.

"Cognitive functions such as mathematical and memory processing are frequent casualties in the over-reliant world of calculators, computers and mobile phones", explains health psychologist, David Moxon for ZYB. The reason for this is that "living in such a 'high-tech' society makes our brains become lazy." In fact, most phone users prefer to contact people right from the phone book, without dialing the phone number itself. This makes it even easier to forget.

There are several solutions for the Britons' amnesia, such as several services that offer backup for the data on their mobile phones. Whether it's about these online services, such as Verizon Backup Assistant or ZYB, among others, or the old fashioned pen-and-paper way, those two thirds of amnesic Britons don't lack solutions.