14 DAY TRIAL // The Mountain View-based company wanted to offer some clarification about the personalization options from Google Search sustaining that Personalized Search is really useful. If you didn't know, Google's Personalized Search analyzes your old search queries and provides more relevant results for your keywords. Because many of the users were afraid that their old searches might violate their privacy, Google's employees tried to explain the function and calm down the Googlers.
"Personalized search takes each user's search behavior, and subtly tunes the search results to better match their interests over time. For a user, this means that even if you're a lone entomologist in a sea of sports fans, you'll always get the results most relevant to you for the query "cricket". For the webmaster, it allows niche markets that collide on the same search terms to disambiguate themselves based on individual user preferences, and this really presents a tremendous opportunity for visibility," Aaron D'Souza, Software Engineer, Search Quality, sustained today.
Recently, Google announced a major modification in its guidelines, changing the way the company stores the users' search logs. According to the Mountain View firm, some parts of the logs will be deleted after a certain period of time, offering the users the possibility of remaining anonymous searchers. A few weeks ago, Google debuted Web History, an advanced version of Search History that helps users analyze their old queries and the clicked results provided by the SERP.
However, the personalized search options were introduced a long time ago, even when the company released local versions of Google Search. Let's take for example Romania. If you're browsing the Internet from this country and you want to search Google, the engine places the Romanian results on the first positions, allowing you to find information easier.