14 DAY TRIAL // A few days ago, a hoard of celebrities, only A-listers by some considerations, announced that, starting with December 1, they would go off social networks like Twitter and Facebook to raise money for charity. The problem is, people don’t really care about all that.
As we also informed you at the time, a handful of stars joined the Digital Life Sacrifice campaign initiated by Alicia Keys’ Keep a Child Alive charity, pledging to go on Twitter and Facebook hiatus until fans donated $1 million.
Among there are also Lady Gaga, Kim Kardashian, Ryan Seacrest, Justin Timberlake, Alicia Keys and many others. No matter how many millions of followers, friends and likes they get, they still failed to get the attention they needed.
Before everything, they failed to get people interested enough to donate, as Gawker also points out. Instead, it would seem regular people would rather not have these celebrities online than donate money.
This was precisely the idea behind the campaign, with celebrities believing folks at home would pay (no more than $1 per person) to bring them back into the digital realm again.
Gawker says that “people hate Kim Kardashian’s tweets more than AIDS,” which, given the underperformance of the campaign, doesn’t seem like much of an exaggeration right now.
“Celebrities, including socialite Kim Kardashian, have quit Twitter until AIDS charity Keep a Child Alive raises a million dollars,” Gawker writes.
“A day later, they've got $105,484.03. It's a worthy cause, but this may not have been a winning gimmick, guys!” the e-zine says.
Right now, the donated amount is of $160,130 – still a far cry from the $1 million celebrities are aiming for. In the meantime, stars are keeping true to their word and continue to be “dead” on Twitter and Facebook.
Given the results of the first day of the campaign (hopes were high it would achieve its target within 24 hours), chances are they’ll stay “dead” for a while longer.