14 DAY TRIAL // Amazon may be selling the Kindle Reader at a discount for people willing to put up with constant ads, but it predicted well that buyers, or at least some of them, would eventually tire of it and want the feature gone, so it is offering to turn it off, for a fee.
Amazon made itself even better known recently, by removing real 3G support from the Kindle Touch e-reader and selling the Fire tablet for under half the 'regular' slate price, to give two examples.
What the company is now revealed to have done is offer a way out for owners of the subsidized Kindle 3-book reading device.
This doesn't mean that Amazon is taking the devices back or anything, but that it is open to removing a certain aspect of it.
Basically, Amazon allowed customers to buy a Kindle at a $30 discount as long as they accepted a constant ad service.
Now that many of those buyers want the ads gone from their sight, the company allows shutting it off, though there is, of course, a catch.
It turns out that the catch is fairly straightforward, namely that owners will have to pay the $30 they didn't care to relinquish at first.
To achieve this, one needs to navigate to the Manage Your Kindle page on the product and select the option to unsubscribe from the add service.
Those that want to know what else Amazon has been up to, or its customers in this case, may be intrigued by the news of how 95,000 tablet orders were placed in the first day since launch.
While not exactly related to the e-reader part of its business, the Kindle Fire does appear to be emulating the early success that the original Kindle went through. Time will have to be the judge of that though.