14 DAY TRIAL // Quite obviously, Panasonic is very proud of its plasma panels and is trying to do just about anything in its power in order to better promote them. And the latest marketing gimmick the company has come up with is their claim that, on average, the devices in the 1080p Plasma HDTV line can play 100,000 hours before they reach half brightness.
Thus, according to the company's statement, Panasonic 1080p Plasma HDTVs could on average take more than 42 years (or around 100,000 hours) before they reach half of their original brightness level, at least according to the U.S. average daily viewing time of six and a half hours. However, this doesn't come as a surprise, really, since Panasonic's 720p Plasma HDTVs are already rated to play for 60,000 hours to half brightness or 25 years at six and a half hours per day.
"This is a significant step for Panasonic Plasma and something we feel is yet another differentiator for our Plasma HDTV products," said Dr. Paul F. Liao, Chief Technology Officer, Panasonic Corporation of North America. "What makes this milestone even more significant is that this rating is to half brightness, not until end of life cycle. Even after 42 years, on average, our Plasma HDTVs could still be able to provide their owners with clear, crisp colorful high definition images."
As some of you might know, Panasonic's line of industry-leading Plasma 1080p HDTVs are available in 42, 50, 58 and 65-inch versions, with the 42-inch version being the only 1080p HDTV plasma display of this size currently available on the market. Moreover, it would seem that Panasonic is also concerned about the environment, since its products are constantly upgraded in order to make the manufacturing process and the displays themselves a lot more "greener".
"This is yet another example of Panasonic's drive to provide consumers with products that deliver true value on many levels -- from outstanding picture quality, and reliability to more environmentally conscious products as well," added Liao. "Last year we were the first flat panel manufacturer to eliminate lead from all of our Panasonic Plasma displays. To date, we remain the only flat panel manufacturer to do that. Now, with our 1080p Plasma HDTVs rated at 100,000 hours to half brightness, our Plasma TVs could provide consumers with significantly more years of viewing pleasure."
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