14 DAY TRIAL // Panasonic yesterday launched three new digital still cameras, additions to the manufacturer's renowned LUMIX series - the 7.2-megapixel DMC-FX50 and DMC-FX07, and also the 6-megapixel DMC-FX3, the world's first to feature Intelligent ISO Control (IIC) to correct the blur effect caused by movement of the hand.
"Smart design, sleek form factor and powerful automatic features guided Panasonic's engineers when they developed the FX series of LUMIX digital cameras," said Rich Campbell, Director, Digital Imaging, Panasonic Corporation of North America. "And packed into the FX50 and FX07 is our new cutting edge Intelligent ISO Control technology, which focuses on the one thing the user can't always control: subject movement."
All three new cameras feature the manufacturer's exclusive MEGA Optical Image Stabilization (OIS) technology which reduces blurry photos caused by hands shakes. Moreover, the FX50 and FX07 provide users with a superior lens quality in a compact camera with a 28mm wide angle f/2.8 LEICA DC lens with 3.6x optical zoom (equivalent to 28mm to 102mm on a 35mm film camera) which will enable users to make the most of a wide angle lens when shooting group portraits, landscapes, or architectural scenes. Also the FX3 features an equivalent 35 mm lens with 3x optical zoom.
The FX50 has a special feature which enables the user to compare two images at a time, and permits also the display of a selection of up to nine sequential frames from a captured motion image file to be displayed as thumbnails and saved as still images. The FX50 sports a new 3-inch LCD while the FX07 offers a more compact size with a 2.5-inch LCD, and the FX3 also has a large, crisp 2.5-inch LCD.
The FX50 will be available in silver or black. The FX07 will come in silver, black, blue, or red, each with a specially textured finish, as the FX3 will come in black or silver. All three models will begin shipping this September.
The FX50 will be available at $399, the FX07 at $349, and the FX3 at $279.