14 DAY TRIAL // The ever-collapsing PC market signals the end of the desktop computer, some analysts have claimed, especially because the smartphone and the tablet sectors are continuously gaining new users.
But as far as Brian Kevin Turner, Microsoft’s COO, is concerned, the PC isn’t yet, as it’s only seeing a rebirth whose key role goes to Windows 8, the tech giant’s newest operating system released in November 2012.
Turner talked about the future of the PC industry during the Microsoft Executive Forum in Bangalore, explaining that together with the traditional personal computer, the Redmond-based software giant is also undergoing a major refresh.
Trying to migrate towards a devices and services concept, Microsoft has launched Windows 8, a new operating system whose main focus is the touch.
As a result, the entire market is going through a massive transformation that already spawned quite a lot of devices, including hybrids, ultrabooks and tablets.
“People think the PC is dead and the PC, as a market, is shrinking. We actually have a different point of view. We think the PC is not dead; it is taking rebirth and getting reformatted into the thousands of new device types and new smart devices,” Turner said according to Business Standard.
“The ability to bring touch experience to the cloud, to social, mobility and big data is something we are working on. This is a very unique opportunity, as we believe all these trends are inter-related,” he added.
Windows 8, on the other hand, has failed to make any real difference in the PC market, according to some unofficial reports, as the new operating system currently holds a 3.82 percent market share.
The company is trying a different strategy this time, planning to work with partners on a new set of devices that would be offered at a lower price, even though they are supposed to rely on the same top-notch features as before.