14 DAY TRIAL // The introduction on IPTV has seen a lot of followers taking the road of the high-bandwidth digital content transmission, and this has taken in its own rights a lot of different forms and transmission paths. Getting all of communication protocols to get along with each other could be quite the challenge, given their diversity, but someone wants to put and end to all that by providing end-to-end services through an Open IPTV standard.
Juniper Networks, one of the biggest networking equipment manufacturers in the world, has been developing another version of IPTV they called Open IPTV. They announced the Open IPTV and Multiplay Initiative, which will enable service providers to deploy IPTV fast and with little costs using existing network architecture.
The first step taken in this direction was made through the development of the Open IP Service Creation Program with an Application Program Interface (API) which will allow applications to interact with the IP network. They also contributed with their E-Series Broadband Services Router which complies with TR-101 and Layer 2 Control Protocol, two specifications that streamline and simplify service delivery in multiple network environments.
Mark Seery, vice president, IP Service Infrastructure for Ovum-RHK said: "Subscriber management is evolving beyond the provisioning of a transport service between the consumer and the Internet, to managing the experience within the transport service by reflecting the choices and preferences of the consumer. As a result, the interactions between network operators, partners, suppliers and customers must become richer, faster and more automated. This requires the evolution of policy management from being a single network resource manager to being a cross-organization workflow agent and manager. An open standards approach will help accelerate this capability."
Juniper wants to take Open IPTV one step further, going past the Triple Play services, providing advanced voice, video and data services.
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