14 DAY TRIAL // First came love? then came marriage, then came Google with a baby carriage. Oh, sorry, that wasn't the rhyme I was looking for, but it somehow suits the purpose as well. What I was going after was more in the lines of: first came Google and the idea of adding scroll function for its ads, then it came with the idea to open the ads in different windows (just in China, unfortunately) and the story now goes on with moving the OneBox results in the AdWords section.
Work, work, all the time work for the Google AdWords. And I totally understand their efforts to continuously improve their money making scheme, after all, it is the means to get 99.1 percent of their revenue.
Oh, in case you didn't know what the OneBox results that I was talking about are, the term stands for the News, Images and Books that have as tags the queried words. And now, to bring the two pieces of information together and to explain the experiment they are going through at the moment, let's presume that you search for something that has no ads to possibly link to it, say "George Bush", as Haochi of googlified.com tried.
Before the change, the right hand side of the search results page would have remained empty because of the lack of advertisements. Now, the OneBox results will show up there, first the News, then the Video and after that the Books, as you can see in the screenshot on the left.
Of course that this doesn't change the priority of the ads, they will still show on top and after them the OneBox results, as would be normal. Just try it with any other phrase or terms except that mentioned above, like "Christmas" or whatnot. Do you like it better this way?