14 DAY TRIAL // People need media (and advertising in particular) to create needs. Yeap, that's right... you would be lost if it weren't for advertising (don't believe me). Just imagine yourself going to the market without knowing anything at all about the brands there and having to read all the labels. So much time lost on a simple decision like: Colgate or Aquafresh?
So, here I'll present you the ultimate invention in the "pseudo-created-needs" section for the rich and famous: the OHSO Travel Toothbrush with included toothpaste holder. The device seems to have originated in the latest airport restrictions (and I was sure it came from the latest "Mission Impossible" movie). Since nowadays airport security is so strict that it even limits the amount of liquids one can carry on board, I guess it's a good idea to hide not-so-necessary things like toothpaste. And this is exactly what the OHSO toothbrush does: it hides the toothpaste in the handle of the toothbrush.
The device looks like a very stylish fat pen, so I guess it's especially designed to fit your latest Armani suit. It works with just about any type of toothpaste tube. The OHSO Travel Toothbrush is actually composed of two parts: the toothbrush itself and the refillable handle. The refill system works pretty easy: just screw tight the tube of toothpaste after you unscrewed the toothbrush cap, and turn the end cap counter clockwise. The vacuum created by doing so will miraculously pull the toothpaste into the handle. No mess included!
When the time comes for a quick tooth brushing, turn the knob clockwise... and voil?! The toothpaste is dispensed right on the bristle head of the toothbrush.
It can be yours for $20.
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