14 DAY TRIAL // Georgio Armani has recently teamed up with UNICEF, and promises that, for each and every 10 minutes that people manage to spend doing something other than playing with and touching their phones, he will donate enough money to secure a day of safe water for a child in need.
This green-oriented initiative is dubbed the Tap Project, and UNICEF explains that its chief purpose is to challenge people to give up on something that they feel they absolutely cannot live without in order to help those less fortunate.
By the looks of it, all one needs to do in order to take part in this campaign is use their phone to access UNICEF Tap Project. Once there, following a series of prompts, and then setting the phone down and going about attending to other business should get the job done.
“The site accesses the accelerometer in your phone to determine if you're actually leaving it alone for the whole time, and if you move the phone, it asks you to put it down to continue,” Tree Hugger explains.
Furthermore, “While you're waiting to get back onto Instagram or Facebook, a timer is displayed on the mobile site, along with a series of water messages and comparisons that put things in perspective for those of us who've got no problem with getting clean drinking water every day of the week.”
Those who feel that they cannot possibly leave their phone alone for ten minutes can choose to sit by it, and watch it display a series of green-oriented messages about water need and water availability around the world during the entire 10 minutes that one is not allowed to touch it.