14 DAY TRIAL // The famous phone producer Nokia said that it will acquire Twango, a famous photo-sharing social website founded in 2004. The financial terms of the deal were not disclosed but this is an interesting move than brings new rivals for giant companies such as Google and Yahoo that are already owning similar solutions with millions of consumers. First of all, when we talk about online photo sharing service, it's obvious we refer to Flickr and to PhotoBucket. These two products are currently the leader of the category so it's quite difficult to compete with them and attract the same segment of users. If you really want to reach this goal, you need a powerful investor. And Nokia is the one, so what should we expect?
"The Twango acquisition is a concrete step towards our Internet services vision of providing seamless access to information, entertainment, and social networks," Anssi Vanjoki, head of Nokia's multimedia unit said in a statement according to Reuters. "We have the most complete suite of connected multimedia experiences including music, navigation, games, and - with the Twango acquisition - photos, videos, and a variety of document types."
Probably, the two companies will manage to offer something that other rivals such as Google and Yahoo are only hoping to: the implementation of the online photo sharing service on the most popular brand of mobile phones, Nokia. As the number of the owners of Nokia handheld devices is huge, the popularity of the web-based service will grow instantly and, even if it's not currently regarded as a product able to compete with the giant, it might bring surprises soon.
But let's not forget that Internet giants Google and Yahoo are continuously working on their solution so this is only good news for us because tougher competition means better products and better performance.