14 DAY TRIAL // Nokia is a company with a significant level of awareness regarding environmental issues. Therefore, the company manifested its concern related to its customers' recycling habits.
Nokia is only one of the major enterprises that struggle to change the behavior of 91% of its clients, who don't seem very motivated to get rid of the objects they don't need around the house anymore, in a responsible way.
Most of the people replace their old mobiles with new ones. Perfectly acceptable so far. Afterwards, instead of recycling, they find it more appropriate to just abandon their old devices into the nearest trash container.
Companies joined efforts worldwide to put an end to this kind of behavior. In order to initiate a successful strategy, they conducted a study to establish what would determine the development of a more eco-friendly conduct among their customers.
After conducting a study, Nokia's officials were not surprised that people seem to be easily motivated if they are offered money for their old phones.
For 44% of the participant, buy-back offers are considered the perfect deals.
Approximately 12% of the subjects would really consider recycling the unnecessary items if they had access to a recycling facility near their homes or their workplace.
The same participants showed interest towards company's strategy of stimulating its greenest customers with gift cards, once they decide to hand over their old devices.
This is good news for the enterprise's representatives since Nokia Care Points is equipped with a recycling point, so that its clients can let go of their belongings in a eco-friendly, appropriate way.
According to the same study, almost 10% of the individuals came up with new recycling innovative ideas.
For them, the easiest path to a earth-friendly attitude is developing an initiative that will allow customers to post off old gadgets.
This task can easily be achieved once companies will include a pre-paid envelope in their offer. It is as simple as that. The client buys a new device, puts the old one into the provided envelope and sends it away.
Surprisingly, 5% of the questioned people seem to think about people in need more than they think about their own needs. For this segment of the participants, a donation to the disadvantaged categories represents the perfect stimulant.
Despite the fact that most of the people thought about incentives and opportunities to get advantageous deals, one of the nicest answers the officials came across was:“I give my phones to people in my wife’s village in West Africa who can’t afford one”.
