14 DAY TRIAL // Nokia has just announced a new naming convention for its mobile phones. Starting with the recently launched Nokia 500, the Finnish handset manufacturer decided to remove the letters from its upcoming products.
It appears that Nokia wants to keep it simple and is limiting the names of its future mobile phones to numbers to make it more easier for customers to understand the price range.
According to Nokia, the naming system containing both letters and numbers and letters was a bit confusing for customers, especially because Nokia wanted to categorize its phones by price and target.
Although this was intended to make things simpler, but given the high amount of models released by Nokia, this has become confusing especially that customers used their handsets for entirely other reasons than what they were initially built for.
For example, people who could not afford to purchase X7 smartphone that was mainly aimed at gaming and multimedia, will often go for a cheaper Eseries business smartphone and use it for these purposes.
Even though the classifications made by Nokia were just indicators, it appears that these didn’t match-up to what people were actually doing with their phones.
Furthermore, the new naming convention is much easier and, as Nokia suggests “people understand the logic behind ‘the bigger the number, the more you get’ philosophy.”
Basically, the bigger the number, the higher the price, so customers will know that when a certain Nokia 800 is too pricey for their budgets, a Nokia 750 could be the affordable smartphone they were looking for.
As Nokia states, the first number is the relative price / feature point, which means that a Nokia 900 would be the top-end device, while a Nokia 100 is the cheapest.
Furthermore, the second two numbers gives each device a unique identifier within that point, so the company can release 99 phones at the 500 point before it is forced to recycle any names.