The ad was meant to simulate what Lumia 920 will be able to deliver with OIS

Sep 6, 2012 06:26 GMT  ·  By

Yesterday, Finnish mobile phone maker Nokia made official its first devices running under Microsoft’s new mobile operating system, Windows Phone 8.

Among these handsets, there was the Lumia 920, a flagship smartphone that will come with enhanced performance capabilities when compared to previous Lumias, as well as with much better imaging features, courtesy of Nokia’s PureView technology.

Nokia has been long touting the advancements of PureView, ever since it packed the technology inside its 808 PureView smartphone that runs under Symbian.

It did the same with the new Lumia 920, publishing an ad supposedly set to showcase some of the improvements in video recording that its first Windows Phone 8 handset would arrive on shelves with.

The video can be seen embedded below, but don’t jump your gun in believing that the actual handset will perform the very same way as advertised.

Apparently, the video was not shot using a Lumia 920, as we would be led to believe, and that can be seen in a few frames around the 0.27 second in the clip.

The video shows a young man filming a young girl with a Lumia 920 while both are riding bicycles, and then focuses on the girl alone, supposedly showing to us what great videos the new handset can shoot.

But, if you pause the video at the 0.27 point, you’ll see reflected in the window of a trailer in the background not the young man on a bicycle holding the Lumia 920, but a white van with a cameraman standing in the doorway with a large camera rig.

As The Verge points out, it’s quite possible that the PureView-enabled Windows Phone 8 device would indeed behave the same way as a professional camera, though it’s still disappointing that we were misled.

However, it seems that Nokia wasn’t late to acknowledge the mistake. In fact, the company has already published an apology on the matter, confirming that the video was not shot with the new smartphone.

“This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created,” Nokia spokesperson Heidi Lemmetyinen notes in a post on Nokia Conversations.

The Finnish giant claims that the ad was meant to provide us with a glimpse of what the benefits of optical image stabilization (OIS) are. The initial video only “simulates what we will be able to deliver with OIS,” Heidi Lemmetyinen states.

Moreover, a new video was published, offering us the possibility to spot the differences between a smartphone without OIS and a Lumia 920 prototype with OIS. It’s the second video embedded below.