14 DAY TRIAL // Nokia has just completed the final steps towards fully owning Enpocket, one of the leading companies that bring mobile advertising solutions. This should earn them a great position in a highly promising service that is heading towards a fast development.
Enpocket has a strong experience in providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world. Now that Nokia has taken it over, the company should have the support for putting all its ideas in practice and also bring some important profits to the leading handset producer.
"The Enpocket acquisition is a logical step in establishing Nokia as a leader in Internet services. With the close of this transaction, we will create an exciting business focusing on advertising, offering a strong suite of services and solutions to enable brands, publishers, telecom operators and others to run targeted advertising and marketing campaigns for mobile audiences", said Tero Ojanper?, Chief Technology Officer, Nokia.
It proves to be a pretty good move for Nokia, especially when considering the great evolution of mobile advertising over the past period. This is a market that can still be exploited at its full potential, especially as there are only few, emerging companies out there taking care of it. Nokia will have its name and prestige to start with and should manage to develop a great evolution for this service.
Mobile advertising is much more personal than any other similar type of promoting a product, which makes its potential so great. Nokia looks to build the largest, high-quality advertising marketplace. Moreover, it looks to offer advertisers global targeted reach, through mobile phones. It looks to serve both companies looking for innovative environments to advertise and customers who need relevant information for making shopping choices as well.