14 DAY TRIAL // Nokia recently announced two mobile advertising services. Nokia Ad Service which is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications and Nokia Advertising Connector, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising.
Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns. Nokia Advertising Connector operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user's context - and feeding the ad to the device.
Nokia Ad Service fulfills different types of advertising needs such as advertisers deploying global mobile campaigns, agencies offering mobile advertising to complement traditional media initiatives, and publishers seeking new business models and a larger consumer audience. Nokia Ad Service serves mobile operators as a solution provider bringing the mobile advertising model to operator services, driving new and sustainable revenue streams.
Nokia Ad Service will begin its operations in Europe at an interactive marketing event in Paris, France on March 6th-7th, 2007 and globally in the second half of 2007.
Nokia Advertising Connector enables delivery of targeted ads to mobile devices. Ads will be closely tied and optimized to specific multimedia applications, such as reading digital newspaper content, watching TV, listening to music or looking at directions on maps. Nokia offers access to the platform for third parties and enables their ad sales teams to sell for the mobile channel. Nokia Advertising Connector supports so called CPA (cost per action) model and it provides usage data from mobile devices for enabling targeted ad selection and delivery to users' devices.
Nokia Advertising Connector will run several pilots during the coming months and is planned to become commercially available by the end of 2007.