14 DAY TRIAL // AdultFriendFinder, the company that has assaulted us with porn advertisements and all kinds of sexual messages, is about to clean its marketing campaigns and display only authorized and legal banners. In you've never seen such an advert, although I think it's simply impossible to avoid them, they are usually displayed when a user types a certain word in a search engine or conducts certain activities. According to FTC, some of the pop-ups are opened even when a user types 'flowers' or 'vacation' on the web search engines. "Some of the ads have included graphic depictions of sexual behavior, exposing consumers, including children, to sexually explicit images."
How does it work? Simple: the service infects users' computers with some sort of spyware, which could open the adverts once the consumers trigger them. Although it was criticized for its malicious way to drive traffic to the page, AdultFriendFinder continued to display sexual material to all the infected users, including children (!). Because of that, somebody had to stop it and it seems like FTC is our hero when it comes to AdultFriendFinder.
"An operation that foisted sexually explicit online pop-up ads on unwitting consumers has agreed to settle Federal Trade Commission charges that the practice violated federal law. The settlement bars the defendant from displaying sexually explicit online ads to consumers who are not seeking out sexually explicit content," the Federal Trade Commission wrote in a statement published on its official website.
In other words, AdultFriendFinder has agreed to clean its marketing strategies and to demand users' approval before installing the software on their computers. This way, the pop-ups will be displayed only to the interested users (if there'll be any). According to "PC World", the decision concerns all the websites owned by Various Inc (AdultFriendFinder's parent company) including Cams.com, NudeCars.com and Passion.com.